SEO is short for Search Engine Optimisation. It is an investment into organic traffic for many years beyond the initial investment. It is not quick or instant as SEM or pay per click can be, therefore it’s important you keep this in mind. By increasing search engine organic online visibility, you can decrease dependency on paid search costs. SEO focuses on three elements and they must be worked on in unison. SEO is not something you do to a site after its built, one and then forget about it. SEO is an ongoing strategy and process.
Technical SEO looks at the technical elements and code of the website. It looks for how well your website is crawled by search engines, can the engines index your content, the level of broken links and general website usability such as a website’s site speed.
ON PAGE SEO
On-page SEO focuses on matching customers searched keywords with the sites content and potentially new content. We keyword map and optimise pages to attract the right audience, providing relevant content and a great user experience for all site visitors.
OFF PAGE SEO
Off Page SEO focuses on attracting authoritative, relevant and quality backlinks using the engaging content. Backlinks act similar to citations on a university paper, they add credibility and authority which is ultimately what drives online visibility.
Search Engine Optimisation Benefits/
SEO has many benefits beyond rankings that people often forget to highlight.
Your success does depend on what your competitors are doing. Some industries are more competitive than others, and be sure most of your competitors are more likely to be actively investing in SEO than not. It just depends on how much more, therefore, you need to ensure you are not left behind. With Yes I Can Digital’s expertise, we can implement a strategy to even out the competitive playing field and get you in the game.
SEO is vital to capturing your target audience by offering content that solves persona specific needs at the right time. There is no cookie-cutter solution for integrating SEO and your customer’s journey. With Yes I Can Digital you can align them, maximising your content to create emotional bonds and relationships with your customers.
SEO and CRO are intertwined. By driving Search Engine rankings with a single topic-focused page improves conversion rates. Changing page titles and headlines to relevant searched keyword headlines improves both SEO and CRO. Information architecture with proper heading tags will help refine your messaging hierarchy also improving CRO.
You’re company brand is your most important asset. Brand building and greater online visibility can result in better overall brand recognition and increased amounts of direct traffic. SEO and Brand teams must align as they both are communicating with your target personas. Simply aligning your SEO with buyer personas to build your brand and SEO
THE SEO 8 STAGE PROCESS
The primary objective is to increase online visibility, click through rates, and increase sales and revenue by optimisating webpages, offsite content, and conversions.
It is an investment into long-term online visibility and search performance and it can take between six to 12 months to see results.
Yes I Can digital’s reporting and insights enable data-driven decisions about how consumers interact with your site and how to improve conversion rates
“As you grow older, you realise, you have two hands, one for helping others, and one for helping yourself”