CONTENT MARKETING

The content marketing institute describes content marketing as

“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Traditional marketing and even some online efforts are becoming harder to get the desired results. Consumers are bombarded with ads and are using technology such as ad blockers to avoid marketers. Customer-centric digital marketers are now solving customer problems and answering questions with relevant content instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

WEBSITE CONTENT

 Your website only has seconds to capture your visitor’s interest and it must focus on whats in it for them and how will your site content help them. Quality and relevant product, services, testimonial, case study content should be developed and evolved.

GATED CONTENT

Gated content is an effective marketing strategy. In fact, 80% of B2B content marketing assets are gated. The reader exchanges contact details for content. The result, an earned lists for marketing automation, search remarketing and paid social audience targeting.

BLOGS CONTENT

Blogs are valuable when done properly. An SEO best practice is to have a blog on site, but off-site blogging can gain referral traffic and reach new audiences. Blogs are also a wonderful tool to attract long tail keyword searches who are more likely to convert.

Content Marketing Benefits/

In SEO, the mantra is Content is King!

Content is the glue to your paid, owned and earned media. Without content, SEO, marketing automation, social media marketing, digital PR and other web marketing strategies and tactics just would not work. Another key to content marketing is not just the creation, but the distribution strategy. Many businesses fall short here.

GOOGLE MICRO MOMENTS

A Google Micro Moment is defined as “an intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy. It is content that connects with the right customers at the right time by ensuring quality content that solves customer queries is served at every moment.

REMARKETING AUDIENCES

Remarketing no longer solely tagging people who have visited your site in the last 30 days. By using gated content to collect email addresses, you can use this list on Adwords search network, Paid LinkedIn and Facebook to remarket to these people with targeted messages.

LINK BUILDING TECHNIQUE

 It is far easier to build links through high-quality content than manually as it is what is shared. Why do we build links, because when you get other websites or blogs to link to your web content, it will build your site authority and in the long term improve your search engine rankings.

THE CONTENT MARKETING 6 STAGE PROCESS

This content marketing process can aid marketers to create high-quality content regularly and make the content operations more scalable by specifying repeatable points of leverage.

RESEARCH

Customer Analysis

CONTENT TOPICS

What are people searching for?

CREATE CONTENT

Produce Engaging Content

DISTRIBUTE CONTENT

How will you promote it

MEASURE

Evaluate content performance

REPURPOSE CONTENT

Create videos, infographics, PDFs

“As you grow older, you realise, you have two hands, one for helping others, and one for helping yourself”

Audrey Hepburn