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About

Challenges

  • Highly Competitive vertical
  • Expensive Cost Per Leads
  • Drive leads from specific audiences

Solution

  • YesICan’s SEO and Paid Media reduced weighted CPL.
  • Compare Broadband increased lead numbers YOY.

Results

  • Online visibility increase from 29.15% in Feb 19 to 41.55% in Jun 19, out-performing direct competitors.
  • 3.93% increase in organic leads YOY and paid by 14.22%
  • Paid CPL down 44% YOY

Compare Broadband Experiences Greater Lead Conversion with SEO/SEM harmony

Compare Broadband provides consumers with free NBN Broadband Internet comparisons. Independent to Internet Service Providers, they are a wholly owned Australian company.

” YesICan digital has succeeded in driving greater lead volumes of better quality to the CompareBroadband.com.au site aiding reduced marketing spend and aquisition costs through both SEO and SEM efforts.”
Scott Kennedy – CEO 

The Challenge: Wanting to Grow Effectively and Efficiently

Compare Broadband’s purpose is to provide Australians with an easy way to find the best NBN plan that suits thier needs and usage. Internet plans are complex and confuse many consumers who then can’t make an informed decision on which telco or plan to sign up with.

Compare Broadband has fierce competitors with big household comparison brands and also the telcos themselves. Being a competitive market, investing in online visibility SEO efforts while optimising SEM was key to driving site visitors and lead through the online funnel.

Lastly, compare broadband had a great opportunity to optimise technical and onsite SEO efforts to aid efficiencies through owned and earned media.

The Solution: A unified search marketing strategy - eliminating the silos

YesICan Digital teamed up with Compare Broadband to map out its technical, on page and off page SEO and content strategy. It also audited its paid search and began heavy optimisation to not only bidding on high performing keywords but keywords that drive the right target audience. A continual challenge, optimisations were able to be delegated and work on in unison with tech, content and marketing teams to get optimisations in place quickly.

Comp BB SEO Visibility till 29 Apr
comp BB visibility till 24 Jun
comp-BB-GA-stats

Compare Broadband Digital Marketing Results:

Using YesICan Digital to formulate and execute a broader search marketing strategy, compare broadband was able to increase online visibility, traffic and leads while becoming more efficient with its lead channels and marketing spend.

The Results Speak for Themselves:

  • Online visibility increase from 29.15% in Feb 19 to 41.55% in Jun 19, out-performing direct competitors.
  • 3.93% increase in organic leads YOY and paid by 14.22%
  • Paid CPL down 44% YOY

“As you grow older, you realise, you have two hands, one for helping others, and one for helping yourself”

Audrey Hepburn