You often hear the term, search engine crawlers, bots, spiders but what are they? Bots, crawlers, and spiders are essentially the same thing. They crawl websites on the internet and use links as their “roads” to scan information and piece it together to show results for your internet search query.

As a marketer, we yearn for our social media campaigns to go viral, but according to Millward Brown, the success rate for viral campaigns is about 15% 1). There is good news; there is a viral recipe that will not guarantee success as luck is always a factor, but will provide the foundations you need for virality to take off.

In a noisy social media world, we often forget to simply be quiet and listen. Social media and social media listening is a powerful tool that business must integrate into its marketing strategy as a source of customer’s voice and market intelligence and, as a channel to understand and communicate with the “new breed of customer that is difficult to influence, persuade and retain”