hugo bark

The Creepy Crawl

You often hear the term, search engine crawlers, bots, spiders but what are they? Bots, crawlers, and spiders are essentially the same thing. They crawl websites on the internet and use links as their “roads” to scan information and piece it together to show results for your internet search query.

women with finger on lips to say listen

Social Media. Shhh.. Listen and Learn

In a noisy social media world, we often forget to simply be quiet and listen. Social media and social media listening is a powerful tool that business must integrate into its marketing strategy as a source of customer’s voice and market intelligence and, as a channel to understand and communicate with the “new breed of customer that is difficult to influence, persuade and retain”