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Search Marketing Services and Solutions/

Do your potential customers find it hard to find you online? With a holistic data-driven search marketing agency strategy, Yes I Can Digital boutique search marketing agency and consultancy makes it possible for startups & small to medium B2C, B2B and e-commerce businesses to compete against the big brands online. The consumer today lives in a multi and omnichannel on-demand world. A holistic search marketing strategy leveraging your paid, owned and earned media is how we reach your audience at every touchpoint or device, in a way that’s relevant to them – and your business.

SEARCH ENGINE OPTIMISATION (SEO)

A common misconception in Search Engine Optimisation (SEO) is to scatter keywords across the site and it will then rank. This is not so, SEO encompasses three high-level buckets being Technical SEO, On Page SEO and Off Page. Holistic SEO goes beyond ranking number 1.

PAY PER CLICK (PPC: ADWORDS, FACEBOOK & LINKEDIN)

Don’t under estimate the complexity of Adwords Search, Display networks, Remarketing, and other paid Social Media from Facebook to LinkedIn. Working with Specialists, you could improve your customer acquisition costs resulting in higher ROI.

CONVERSION RATE OPTIMISATION (CRO)

Are you finding that you’re driving traffic to your website, but you have low lead or sales capture rates? That issue can be fixed with Conversion rate optimisation (CRO). CRO is key to achieving your digital marketing goals and getting the most out of your spend.

CONTENT MARKETING

Content is the glue to your paid, owned and earned media, You need content for SEO, email marketing, social media, and pay per click (PPC) to work and capture your audience at each stage the consumers buying decision-making process.

DIGITAL ANALYTICS

Is your Google Analytics tracking properly? Are site visitors reaching your goals, events, and conversions? Do you know where in the funnel your customers are dropping off? Without this data, be sure you are losing customers for reasons you can easily fix.

MARKETING CONSULTING

With extensive experience in search marketing and e-commerce dating back to 2004, we help you with your strategy, acquisition plan, bid management vendor selection or finding the right hire for inhouse digital roles. We’ve guided tech startups to SME.

Silos are the Problem with Big Agencies/

Silos – and the turf wars they enable – devastate organizations. They waste resources, kill productivity, and jeopardize the achievement of goals.

Patrick Lencioni

 

Did you know in enterprise and bigger search marketing agencies who have siloed departments and teams, keyword research would be actioned multiple times by different people in siloed teams, resulting in multiple siloed strategies. Why?

SEO Teams

Earned Media

Search engine optimisation teams conduct keyword research for Site and Information architecture, keyword mapping and on page website content SEO optimisations.

PPC Media Teams

Paid Media

PPC teams conduct keyword research to understand search volumes, cost per clicks and how to structure their AdWords and Bing Ads campaigns.

Content Teams

Paid, Owned & Earned

Content marketers use keyword research to guide them in topics potential customers are searching for to define what content to produce for their website and blog.

CRO Teams

Earned Media

CROs primary goal is to ensure landing pages convert. To gain the greatest conversion, having relevant keywords on the landing page will aid in greater capture rates.

Startups, Small & Medium Business Who Benefit From Partnering with Yes I Can Digital/

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ClubChef
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YES I CAN DIGITAL
WILL MAKE YOU LOOK
LIKE A DIGITAL ROCKSTAR

CUSTOM PLANS

No two websites or business are the same. For that reason, we tailor our search marketing strategies around your goals, budgets and business needs.

TRANSPARENT REPORTING

Have you ever been told that something was due to a Google algorithm update? It may be, but it also could be factors such as your competitor’s actions. We’ll tell you how it really is!

WE WALK THE WALK

Sick if being overpromised and under delivered too! We define a mutually agreed upon deliverables schedule, therefore setting expectations.

YOU’RE VALUABLE TO US

We are too small for the big agency mentality where more attention is given to those who spend the most. Being a boutique agency, each one of our clients is as important to us as the other.

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